1. Make it Plausible :
The text on pages 84-86 focuses on a real person´s speech, which makes it sound authentic. It also shows the style of the related person, which shows the research done.
2. Be knowledgeable:
"I was accused of being biased toward my hometown."
"You may accuse me of propaganda and poor journalism."
3. Keep it relevant to Anglophone culture.Michael Moore is totally relevant to the Anglophone culture. All he does is related to explore the correlation between media and violent acts in the U.S. Even one of his book covers has a big U.S. flag.
4. Know the right conventions for the text type:
I think the author of the sample text was familiar with this type of text, the speech. He probably investigated and research other speeches before this one.
